Question

Artificial Intelligence (AI) adoption in the travel industry has accelerated sharply, and travelers are also embracing AI. More than half of the United States (US) respondents to the 2025 Skift US Travel Tracker Survey say they have used AI tools for trip planning, with AI use rising notably over 2024. Yet, the travel and hospitality sectors still trail others in AI maturity, note Senior Partner Alex Cosmas and coauthors. Key barriers include siloed data1, outdated systems, and limited tech investment, when it comes to personal services. However, agentic AI2 can help amplify AI’s transformative potential, allow the sector to overcome these challenges, and enhance both efficiency and human connection for improved travel experiences.

(www.mckinsey.com, 20.11.2025. Adaptado.) 1 siloed data: a set of information that can be accessed only by certain groups within an organization. 2 agentic AI: autonomous AI that runs independently in order to execute and optimize workflows. It can make decisions, plan and adapt to achieve goals with little or no human intervention.

According to the information presented in the chart, the respondents’ answers that kept unaltered percentages are:

Accepted Answer

A) “No, but open to trying” and “Yes, occasionally”.

Answer

B) “No, and not interested” and “Yes, extensively”.

Answer

C) “Considered it but didn’t use it” and “Yes, occasionally”.

Answer

D) “No, and not interested” and “No, but open to trying”.

Answer

E) “Yes, occasionally” and “Yes, extensively”.

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