Question

Read the following excerpt from OCEMs (2006, p.116):
“Activity B
A teacher brings an advertisement about Mother’s Day, taken from a magazine. She asks students to read it and answer questions such as:
– Do the mothers represented in the advertisement resemble those you know? Why not?
– Which mothers are not represented in the advertisement?
– Which children will give presents to their mothers?
– How do the children get money to buy presents for their mothers?
– Who creates/produces these advertisements?
– Why do the people who produce the advertisements spend time and effort to ensure that the reader knows which product is available on the market?”
Concerning Critical Literacy studies, choose the CORRECT alternative:

Accepted Answer

A) This activity seeks to guide students in constructing meaning from what they read, rather than extracting the meaning from the text [...]. It also believes that meanings are constructed within a social and historical context, immersed in power relations. Hence, reading is a language activity that involves knowing the world, having a vision of it, and reflecting on the possibilities and conveniences of social transformation.

Answer

B) In this activity students can analyze the differences between the model mother in the magazine advertisement and the mothers in their own social environment. In this reading work, aimed at reading comprehension, emphasis is placed on representations, but does not analyze differences, such as: racial, sexual, gender, and questions about who wins or loses in certain social relations.

Answer

C) The questions in this activity help students examine the authors’ choices of specific world representations, but they do not lead them to develop a social critique.

Answer

D) It is expected that students stop celebrating Mother’s Day because they understand the date as a symbol of consumerism.

Answer

E) Critical literacy suggests that reading does not treat language as a sociocultural practice.

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