Question

Students compare advertisements for the same type of product produced in different English-speaking contexts. They initially describe one advertisement as "normal" and another as "strange." The teacher wants to develop intercultural competence without replacing one stereotype with another. Which intervention is appropriate?

Accepted Answer

D) Encourage students to examine audience, context, values, visual conventions, and their own assumptions while avoiding the treatment of national cultures as internally homogeneous.

Answer

A) Ask students to identify fixed cultural traits that explain each advertisement and create a list of typical characteristics associated with each country.

Answer

B) Explain the correct interpretation of each advertisement before allowing students to discuss it, preventing culturally inappropriate judgments from emerging in classroom interaction.

Answer

C) Focus on lexical differences between the advertisements because interpretations of cultural values cannot be addressed objectively in language education.

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