Questão de Língua Inglesa

(CONCURSO PÚBLICO MARINHA/ CP-QC-FN/2020) COMPUTAC.ÃO ARMAMENTOS AUTOMAÇÃO TELECOMUNICAÇÕES Read lhe text below and answer lhe two questions that follow it. Tips for Creating Graat Qualitativa Survays Susan Farrell Sooner or later, mos! UX professionals will need to conduct a survey. Survey science Iram the quantitative side can be intimidating because it's a specialized realm full oi statistics, random selection, and scary stories oi people going wrong with confidence. Don't be afraid oi doing qualitative surveys, though. Sure, it's important to learn Iram survey experts, but you don't have to be a survey specialist to gel actionable data. You do have to find and fix the bugs in your questions first, however. Tips for Qualitativa Survays 1. What do you want to repor! about? What kind oi graphs and tables will you want to deliver? 11. Many solid survey platforms exist, and they can save you lots oi time and money. Ili. Follow this tip to preveni people Iram skipping questions or giving fake answers. People get angry when asked questions they can't answer honE,,stly, and it skews your data if they try to do it anyway. IV. Extra questions reduce your response rate. People are much more likely to participate in one-question surveys. The more open-ended questions and complex ranking you ask people to do, the more you'II lese respondents. V. Use lots oi graphs, charts, and tables, with an executive summary oi key takeaways. VI. Test your survey. [... l VII. Take your data with a pinch oi sal!. Unlike for quantitative surveys, qualitative survey metrics are rarely representative for the whole target audience; instead, they represent the opinions oi the respondents. You can still present descriptive statistics (such as how many people selected a specific response to a multiple-choice question) to summarize lhe results oi the survey, but, unless you use sound statistics toais, you cannot say whether these results are the result oi noise or sample selection, as opposed to truly reflecting the altitudes oi your whole user population. (Abridged and adapted Iram <https://www.nngroup. com/articles/q ualitative-surveys/>) Prova: Amarela Sistemas de Armas