Questão de Língua Inglesa

(CONCURSO PÚBLICO MARINHA/ CP-QC-CA E QC-FN/ 2020) ,... ELETRONICA Read lhe iext below and answer lhe two questions that follow it. Tips for Creating Great Qualitative Surveys Susan Farrell Sooner or later, most UX professionals will need to conduct a survey. Survey science from the quantitative side can be inlimidaling because it's a specialized realm full of statistics, random selection, and scary stories of people going wrong with confidence. Don't be afraid of doing qualitative surveys, though. Sure, it's important to learn from survey experts, but you don't have to be a survey specialist to get actionable data. You do have to find and fix the bugs in your questions first, however. Tips for Qualitative Surveys 1. __,..,.-_ What do you want to repari about? What kind of graphs and tables will you want to deliver? li. __~_ Many solid survey platforms exist, and they can save you lots of time and money. 111. Follow this tip to preveni people from skipping questions or giving fake answers. People get angry when asked questions they can't answer honestly, and it skews your data if they try to do it anyway. IV. ---,,,-- Extra questions reduce your response rate. People are much more likely to parlicipate in one-queslion surveys. The more open-ended questions and complex ranking you ask people to do, lhe more you'II lose respondents. V. Use lots of graphs, charls, and tables, with an execulive summary of key takeaways. VI. Test your survey. [... ] VII. Take your data with a pinch of salt. Unlike for quantitative surveys, qualitative survey metrics are rarely representative for lhe whole target audience; instead, they represent the opinions of the respondents. You can still present descriptive statistics (such as how many people selected a specific response to a multiple-choice question) to summarize the results of lhe survey, but, unless you use sound statistics toais, you cannot say whether these results are lhe result of noise or sample selection, as opposed to truly reflecting the altitudes of your whole user population. (Abridged and adapted from <https://www. nng roup. com/arlicles/gualitative-s urveys/>)