Questão de Língua Inglesa

Jeff Bezos was looking for a challenge. After graduating from Princeton University in 1986 with a computer science degree, this Florida native had succeeded in a series of very high-powered jobs. But Bezos was bored and moved with his wife from Manhattan to Seattle, Washington and began hacking away at his computer. One year later, in July 1995, Amazon.com was born. Yet, despite such unbelievable success, Amazon.com, like most Internet retailers, currently loses money. But to show that e-commerce offers great business potential, Bezos hoped to make shopping online a fun experience. In fact, the original mission of Amazon.com, as cited in company literature, is “to use the Internet to transform book buying into the fastest, easiest and most enjoyable shopping experience possible.” Looking for a gift suggestion? That, too, is possible by simply typing in the receiver’s age, sex and chief interests. In continual evolution, Amazon.com has been transformed from a simple Internet bookstore to a shopping bazaar. CDs and videos were added to the site in 1998, and almost instantly Amazon.com became the top music retailer on the Web. Unfortunately they’re not able to ship all products to all countries; here in Brazil it is only possible to receive books, CDs and video tapes. The latest amusing addition to the site is the “wish list”, where you can make known on-line any items (books, CDs or toys) that you’d love to receive. Anyone consulting your “wish list” can then be sure to choose a gift of your liking. In the interests of privacy, Amazon.com will not disclose your mailing address. “Wish lists” available only to friends and family members are also possible. 4 But despite its unbelievable offerings, and growing popularity, on-line book buying does have its limits. Cappuccino sipping and book browsing, for example, are not part of the e-commerce experience. For this reason, Bezos, when interviewed for Princeton Alumni Magazine, offered a reassuring word to retailers. “I still buy half of my books from regular bookstores. It’s a different experience; I think both methods are going to continue to do extremely well.”