Questão de Língua Inglesa

Execução: Fundatec 558_CE_40_NS_22T_30/3/202012:46:16 Instruction: answer questions 36 to 40 based on the following text. How Instagram breathed new life into destination marketing 01 When planning a trip, many travelers turn towards social media for inspiration. From 02 what to do and where to go, Facebook IQ notes that nearly 96% of travelers explore Instagram 03 to get their dose of daily inspiration. And that translates directly to revenue. That’s a massive 04 opportunity for travel marketers, which is why many are focusing their advertising efforts on 05 visual storytelling with Instagram. 06 According to the Sojern State of the Travel Advertising Industry 2019 report, travel 07 marketers are hopeful that social media spend will pay off: not only do they report spending 08 23% of their digital ad budget on Facebook and Instagram, 55% plan to increase their 09 investment in social ad this year. 10 Providing inspiration has always been a key goal for many Destination Marketing 11 Organizations (DMOs), and they’re in a unique position to spark a traveler’s dream to a 12 particular destination. They are poised to fuel a traveler’s passion through all stages of the 13 customer journey, even though the mechanics of it has changed: prospective travelers are no 14 longer persuaded by a generic image of a location – they want an experience. 15 For DMOs, Instagram and Facebook have the power to create dynamic experiences that 16 engage with travelers by telling the visual story of a destination. The platforms add context to 17 images through Instagram Stories, video, or even geo-tagging locations, providing a more 18 unique, inspirational experience for the traveler as they dream. 19 With one billion active users every month and a four percent annual growth rate, 20 Instagram’s dominance in the social media market gives DMOs a direct line into consumers 21 across all demographics. Not only that, as Instagram continues to innovate, more robust 22 functionality will allow prospective travelers to book their next adventures directly through 23 Instagram Stories. For DMOs, social media advertising is the tool of choice in the travel industry 24 for the foreseeable future. (Available in: https://www.phocuswire.com/Destination-shift-marketing-Instagram - text specially adapted for this test)