Questão de Língua Inglesa

10 PROVA B_9_V01_8/12/201117:43:16 Instructions: Answer questions 41 to 45 in relation to Text 2. TEXT 2 01 In Literacy in the New Media Age (2003), Gunther Kress argues that we need to understand literacy 02 differently now that the image dominates communication instead of writing, and that the screen has come to 03 dominate instead of the page. Writing is now more frequently on the screen, where it is "subject to the logic 04 of the image", and this logic of the image and screen have now carried over to print material as well. Kress 05 takes a semiotic approach, understanding communication as meaning-making. He understands that the logic 06 of the image, which dominates the screen, allows for readers to now understand the screen as a "visual 07 entity" rather than simply words, and that placement of an image with words matters. Additionally, entry 08 matters, because on a page, the entry point is clear, but on a screen, there are various entry points. An 09 additional difference between the page and screen is that writing is telling the world whereas images and the 10 screen are showing the world. 11 Kress takes an approach to genre similar to Carolyn Miller's, understanding genre as "a category that 12 orients attention to the social world", "a response to social givens". Now, however, we need to understand 13 genres as not simply literate, but, if we are to understand modern communication, as also (and 14 predominantly) visual. 15 Kress closes with some important agenda points: we need to develop further a theory of multimodal 16 reading, that notions of competence, oriented toward the past, will be replaced with design, oriented toward 17 the future, and that cognition cannot be separated from affect .